Keynote speaker & writer

Let’s rid the world of bad customer experiences. As digital leaders, we know the importance of data, but tend to focus too much of our efforts on the user experience layer (creative and technology). Those are merely the tools to look a customer in the eyes, reach out, and shake their hand. Data is what allows us to speak to the customer. This is how you create a relationship, how you offer value, and how you deliver business success.

We believe that data is what drives a personal, customer-centric experience. And it is that experience that builds the bond between customer and brand. And it is that bond that increases the importance of the interconnectedness of systems we design and build. And it is those systems that make us, both brand and agency leaders, valuable to our organizations in driving business success.

This presentation is just a short glimpse in to one perspective on the world of customer-centricity and how we can use it as a focal point to rid the world of bad customer experiences.

https://youtu.be/d7M8Xry-GM4