L’intelligence artificielle au service de l’expérience client
L’Intelligence Artificielle aura été, une nouvelle fois, au cœur des sujets de cette quatrième édition du salon Viva Technology qui s’est clôturé il y a quelques jours. C’est l’occasion pour nous de revenir sur quelques chiffres clés et innovations qui nous ont…
All Change: The Emerging Opportunity in Emotional Loyalty
Social and digital media have forced marketers to completely re-evaluate the way in which they approach communicating their clients’ messages. The amount of data available today has created an unprecedented amount of information about consumers. The key to maintaining a…
Dear Gen-Y, Might I Have Your Confidence?
Born in the hyper information era, permanently connected and experts in new technologies, young consumers now represent one-third of the world’s population. But does this make them more difficult to reach through traditional marketing techniques? Whilst it is no doubt…
